Monday, March 31, 2008

Be specific, baby!

Despite the challenges of entrepreneurship, many people dream daily about owning their own businesses. They have interesting ideas, exciting dreams and great energy. Nevertheless, they find it difficult to take the first steps and get started. For some, it’s downright daunting.

Recently, I had the opportunity to talk with Indianapolis business coach Dawn Shea. I asked her how budding entrepreneurs with big dreams can start turning their business visions and inspiration into reality.

Whew. Easy question, right?

But Dawn quickly provided excellent advice. “Believe that success can be yours,” she said. “But then, be specific. Make sure that you work toward the things you desire with force and intention.”

“First, you should actually picture your future business,” said Dawn. She suggests writing down your dream in detail. What type of business do you want? What will you sell? Where will it be located? She also suggests keeping reminders of your dream all around you, for example, pictures of similar products or potential storefronts.

“Then,” she said, “be more than a go-getter – be a goal-getter.” According to Dawn, amazing ideas materialize only when very specific goals are set and met. She recommends writing down three tasks per week that will move you closer to launching your new business. Then, design a timeline detailing what you hope to accomplish by the end of a month, three months, six months, nine months, and one year.

So, what are you waiting for? Pick up that pen, baby!

If you would like to learn more about Dawn Shea, Results Coach and Success Trainer, visit

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