Wednesday, August 22, 2007

One, two, chai chai chai

I chuckle a bit when I hear the term “chai tea.” In India, “chai” actually means “tea.” So “chai tea” is, well, redundant-redundant.

What many people think of as “chai” is actually masala chai. A “masala” is a mix of spices and other ingredients used to flavor food or drink. So, traditional masala chai is loose leaf black tea (chai) flavored with a masala of cardamom, cinnamon, ginger, black pepper, and cloves. There are lots of variations in spices and proportions, and some families even have their own secret recipes.

Traditional chai is made by boiling a pot of tea on the stove and adding spices directly into the pot. But we wanted to offer a superb traditional masala chai with modern convenience – a beautiful tea sachet.

Many tea sachets that contain masala chai simply don’t deliver on taste. We worked hard on this, and we believe we have achieved a vibrant and delicious masala chai flavor in a tea sachet. Though milk and sugar are customarily added to this drink, it’s not strictly necessary. In fact, we love this tea straight up and as is.

We think it’s critical for a business to believe in its product. We really do!

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