Monday, August 6, 2007

Why Chai?

It’s a good question. After all, loving tea (or any product) is not a sufficient reason to start a business. (Can’t take the lawyer out of the girl, can you?)

Yes, I love tea. I always have. But tea has become more than a product for me. It has become a series of journeys. And all of them have pointed naturally toward a tea business.

My first journey: learning about tea itself. This is a wonderful plant! Significantly less caffeine that coffee, chock full of antioxidants, and always a tasting adventure. Not to mention the proliferating research regarding a tremendous array of potential health benefits. It has been enjoyable to develop the “Chai, Baby!” brand, but far more important to me that the underlying product is useful and healthful and wholesome.

My second journey: learning about myself. I’ve spent my work years advising clients and counseling them on running their businesses. Now, I’ve learned that I like doing more than advising. I like managing my own mistakes, not worrying about the mistakes of others. And now, I get to be a client myself sometimes, and it feels gooooooood.

And my third journey: learning about I truly want to accomplish in my lifetime. Over the years, I often had only one feeling at the end of the work day. I felt that my only accomplishment had been rearranging my desk’s paper and the world’s money. Now, I know I want to create something that never existed before. I want to influence the business community to make charitable giving part of the course of business. And I want my business to build a community of women.

So, “Why Chai?” you ask? Because it’s a perfect fit!

No comments: